Toyow brand guidelines
Minimal Swiss-style brand guideline deck for a real-world-asset tokenization marketplace, built on an electric-blue and emerald accent system with a pixel-stair logo icon.
29 slides · Guideline
View deck overview
Toyow cover - split logo and brand guidelines title
Toyow table of contents
Toyow Core Identity section divider
Toyow Brand Name
Toyow Tagline - B2C and B2B
Toyow Mission, Vision and Values
Toyow Brand Personality
Toyow Messaging Foundation
Toyow Messaging Pillars 1 and 2
Toyow Messaging Pillars 3 and 4
Toyow Voice & Tone - principles part 1
Toyow Voice & Tone - principles part 2
Toyow Voice & Tone - editorial rules and channel voices
Toyow Logo section divider
Toyow logo presentation
Toyow logo icon and construction grid
Toyow logo safe zone / clear space
Toyow logo colors with print specs
Toyow logo on backgrounds
Toyow logo usage don'ts (full lockup)
Toyow icon usage don'ts
Toyow Colors section divider
Toyow primary colors
Toyow secondary colors
Toyow color watchouts (contrast pairings)
Toyow Typography section divider
Toyow logo typeface (Century Gothic)
Toyow brand typeface (Satoshi and DM Serif Text)
Toyow closing - Thank You