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Second Voice & Tone page with two more principles, Clear and Structured Language and a NO NFT Comparison rule.
Summary
The second Voice & Tone page, adding two more principles including a rule against NFT comparisons.
Visual description
"Voice & Tone" repeats as the bold black left label. The right side carries two principle blocks: "Clear and Structured Language" (simple, institutional-grade language for both Web3 and traditional finance audiences) and "NO NFT Comparison" (the word NFT must not be used; prefer tokenized asset, digital ownership, or onchain asset). Most of the lower page is white space. Black on white; footer with page 12.
Key takeaway
Carving out a single hard terminology rule on its own subhead (here, banning "NFT") signals which language choices are non-negotiable.
Reuse notes
Continues the voice section from page 11. The dedicated terminology prohibition is a useful pattern for any brand with sensitive category language.
