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Nine-cell do-not grid of misuses applied to the full logo lockup, each marked with a red error icon.
Summary
The Usages page for the full lockup, a grid of nine prohibited logo treatments.
Visual description
"Usages" is the bold black left label. The right side is a three-by-three grid of light-gray cards, each showing the full lockup altered in a wrong way and captioned beneath with a red circular error icon: don't angle it, don't add a gradient, don't make it 3D, don't stretch it, don't remove the icon, don't change the colors, don't add a stroke, don't reduce the opacity, and don't use an image for background (the last shown over a photo of a record player). Footer with page 20.
Key takeaway
A dense nine-up don't grid, each violation literally demonstrated and flagged with a red marker, communicates misuse rules faster than written prohibitions.
Reuse notes
The classic logo-misuse page. Demonstrating each error on the actual mark, rather than describing it, is the most foolproof way to prevent it.
