Toyow logo typeface (Century Gothic)

Summary

The Logo Typeface page, identifying Century Gothic as the wordmark face and restricting it to logo use only.

Visual description

"Logo Typeface" is the bold black left label with two short lines: the logo uses Century Gothic, and that typeface is not to be used for any other purpose. To the right, a large light-gray rounded card centers the "toyow" wordmark with its blue-and-green pixel-stair icon, shown big so the geometric Century Gothic letterforms read clearly. Footer with page 27.

Key takeaway

Calling out the logo typeface on its own page and explicitly fencing it off from general use protects the wordmark's distinctiveness.

Reuse notes

Good practice for any logo built on a licensed display face. Restricting it to the mark prevents the typeface from diluting the rest of the system.