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IKEA Play Report 2024

A 33-slide research report from IKEA on the role of play at home, built on a white editorial grid with bold black sans headlines, IKEA's primary-color geometric shapes, and full-bleed lifestyle photography.

32 slides · Report

View deck overview
The dawning of a play revolution cover, photographic, editorial, warm
Cover
About IKEA Play Report 2024, editorial, minimal, warm
About
Executive summary with four colored markers, editorial, minimal, light
Executive Summary
Play statistics and table of contents, editorial, swiss, light
Contents
15 years of research timeline, editorial, swiss, light
Timeline
Methodology with study stats, editorial, swiss, light
Methodology
From play to playful living section spread, editorial, minimal, light
Section
James P Carse quote panel, editorial, minimal, warm
Quote
Playfulness prepares us for an uncertain future, editorial, swiss, light
Finding
4 key conclusions divider, editorial, swiss, light
Section
The dawning of a play revolution shape divider, editorial, minimal, light
Section
Play a new way spread, editorial, minimal, light
Finding
An emerging cultural shift from-to, editorial, swiss, light
Comparison
Play as a cure with priority shifts, editorial, photographic, light
Finding
Emma Worollo unfun world quote, editorial, minimal, warm
Quote
Playtime as a priority percentage bands, editorial, swiss, light
Data Chart
Play isn't equal balancing shapes divider, editorial, minimal, light
Section
The society sets the stage spread, editorial, minimal, cool
Finding
Helen Dodd future of play quote, editorial, minimal, warm
Quote
The things that get in the way spread, editorial, minimal, light
Finding
3 human priorities connected to play divider, editorial, minimal, light
Section
Three priorities listed over a play photo, editorial, minimal, warm
Finding
A desire for a stress-free childhood ranked lists, editorial, swiss, light
Finding
A wish to boost self-love and advocacy spread, editorial, minimal, warm
Finding
A call for social and emotional connection spread, editorial, minimal, vibrant
Finding
A safe haven spread, editorial, minimal, light
Finding
Children are wary of the world diverging bar chart, editorial, swiss, light
Data Chart
Everything can be used for play photo grid, editorial, minimal, light
Finding
Outdoor play indoors spread, editorial, minimal, light
Finding
Emma Worollo home design quote, editorial, minimal, warm
Quote
What's next closing summary, editorial, minimal, light
Closing
Thank you to all the children and experts credits, editorial, swiss, light
Thank You
IKEA Play Report 2024 — full deck · Inspiration by VASA Works