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Split content spread with a black headline and two paragraphs on the left and a full-bleed photo of a toddler running an indoor obstacle course on the right.
Summary
A content spread in the standard split grammar: "Outdoor play indoors" headline over two paragraphs on the left, with a full-bleed photo on the right of a toddler running through a blue-and-red foam obstacle course set up in a living room.
Visual description
The left half is white, with "Outdoor play indoors" in two lines of oversized black sans-serif up top and two paragraphs on children being less active and families bringing outdoor play inside. The right half is a bright full-height photograph of a toddler in denim dungarees and pink socks mid-run through a homemade course of blue foam planks and red triangular blocks, a football and a striped storage bag with a plush panda nearby. A small "IKEA Play report 2024" caption sits top-right.
Key takeaway
Once more the dependable split spread; here the foam play equipment in the photo happens to echo the deck's own blue and red geometric shapes, so the brand's flat-shape language and the real-world props rhyme. A nice example of choosing photography that harmonizes with the graphic system.
Reuse notes
Interchangeable with the deck's content spreads. Reusable for any active, energetic point. When possible, pick photos whose colors and forms echo the brand palette so the imagery and graphics feel of a piece. Keep the text side clean and white.
