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Split content spread with a black headline, a paragraph and a parent quote on the left and a full-bleed photo of a boy pulling a jumper over his head on the right.
Summary
A content spread in the standard split grammar: "The things that get in the way" headline over a paragraph and a parent quote on the left, with a full-bleed photo of a boy on a play rug pulling a teal jumper over his head on the right.
Visual description
The left half is white, with the headline in two lines of oversized black sans-serif, a paragraph on the everyday realities that crowd out play, and a short quote attributed to "Janet, mum to 9-year old Johan" in bold. The right half is a full-height photograph of a boy kneeling on a patterned rug, mid-motion pulling a teal sweater up over his face, an octopus-print cushion behind him. A small "IKEA Play report 2024" caption sits top-right.
Key takeaway
The split spread again, here folding a short verbatim parent quote into the left text column instead of giving it a separate slide. Mixing one quote into a prose spread varies the pacing without breaking the layout system.
Reuse notes
Interchangeable with the deck's other content spreads. Embedding a brief quote in the text column is a good way to add a human voice to a finding without spending a whole slide on it. Reserve full quote slides for the marquee expert statements.
