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Split spread with a black headline and intro copy on the left and a full-bleed photo of a father and son drawing on a chalkboard wall on the right.
Summary
A section opener using the deck's core spread grammar: a big black headline over three short paragraphs on the left, paired with a full-bleed lifestyle photo on the right of a father and son drawing all over a dark chalkboard wall above a sofa.
Visual description
The left half is white, with "From play to playful living" in two lines of oversized black sans-serif up top and three short paragraphs of body copy beneath, defining playfulness as a mindset. The right half is a full-height photograph: a bearded man and a young boy in a striped tee stand on a sofa drawing chalk scribbles and numbers across a charcoal feature wall, with patterned IKEA cushions below. A small "IKEA Play report 2024" caption sits top-right.
Key takeaway
The clean half-and-half split where white text territory and a full-bleed photo meet at a hard vertical seam. It is the workhorse content layout of the deck: calm, legible, and it lets the photography breathe at full height.
Reuse notes
The default content/section template for this kind of report. Reusable anywhere a single idea needs a headline, a short read, and one strong supporting image. Works in either mirror (image left or right); keep the text side white and uncluttered.
