Funnel pattern explainer with pyramid diagram and research pull-quote

Summary

A detailed explainer: a left-side funnel pyramid mapping channels to funnel stages, a headline plus several columns of body text, an orange-highlighted research stat about post-purchase behavior, and a small lifestyle photo.

Visual description

The top-left carries a headline, "Marketing strategies have long followed a typical pattern to guide customers toward an action." Below and to the left sits a funnel/pyramid diagram with a dark grid of channel tiles (Programmatic, Display, Paid social, Organic social, E-commerce, Paid search, etc.) mapped against funnel-stage labels (upper, mid, bottom) on a vertical axis. The center and right hold dense body paragraphs, including a passage set in orange beginning "Research from Edelman found that 50% of respondents who actively research brands do so after they buy." A small photograph of a person on a sofa with a laptop sits at the lower right. The standard running header and orange footer frame the slide.

Key takeaway

Color-coding one key research statistic in the accent orange so it jumps out of an otherwise uniform wall of body text, doing the work of a callout without a separate box. The channel-to-stage pyramid is a compact way to show how many tactics map onto each funnel layer.

Reuse notes

Useful when a report slide must carry a lot of explanatory text plus a framework diagram. Setting the one must-read stat in the accent color is a cheap, reusable emphasis trick. Watch density: this slide is near the upper limit of text a single page can hold and still be skimmable.