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A large closing-argument statement over a dark macro photo of an eye on the left and three supporting paragraphs on the right.
Summary
The closing-argument slide: a big statement about yesterday's tidy funnel framework over a dark macro photo of an eye on the left and three supporting paragraphs on the right that pitch a customer 360-degree data hub.
Visual description
A large black statement fills the top, opening "The inverted triangle of yesteryear's customer journey provided a digestible framework for understanding how consumers moved through the decision-making process to buy something." Below it, the left half is a dark, extreme close-up macro photograph of a human eye and surrounding skin. The right half holds three columns/paragraphs of body copy arguing that brands now need a customer 360-degree view and a modernized first-party data hub, closing with a DEPT capability pitch. Everything sits on white. The standard running header and orange chapter-strip footer frame the slide.
Key takeaway
The recurring big-statement-over-half-width-image layout, here using an intense macro eye shot to suggest insight and observation, fitting a slide about seeing the whole customer. It mirrors the slide-10 layout, reinforcing the deck's internal consistency.
Reuse notes
Reuse the big-statement-plus-image-plus-columns layout when transitioning from problem to solution. The macro photograph adds intensity; choose imagery that subtly echoes the message. This slide also doubles as the soft pitch before the closing "About" slide, so it carries both argument and capability framing.
