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A table of contents listing six numbered chapters with page numbers on hairline rules, paired with a tall product photo on the left.
Summary
The contents page: a left-hand product photograph next to a "Contents" heading and a six-row chapter list, each row carrying a number, a title, and a destination page number on a thin rule.
Visual description
The left third is a tall photograph of a person carrying a hard-shell suitcase down pale stairs. The right two-thirds opens with an oversized "Contents" headline, then a six-row list separated by hairline rules: "01 RIP to the traditional funnel ... 4," "02 Owned digital channels ... 6," "03 In-store experience ... 9," "04 Retail media ... 12," "05 Social commerce ... 16," "06 Making sense of the nebulous customer journey ... 20." Chapter numbers sit at the left, titles centered in the row, and page numbers flush right. The standard running header (DEPT wordmark, centered deck title, page number 2) sits on top, and the orange chapter-strip footer runs along the bottom.
Key takeaway
The three-part row structure of number, title, and right-aligned page number on a hairline rule, which reads like a clean editorial index. Pairing it with one full-height photo on the left keeps a utilitarian contents page from feeling bare.
Reuse notes
A reusable contents pattern for any long report or document with numbered sections. The hairline-rule rows scale to more or fewer entries; the side photo is optional but adds warmth. Keep the page numbers genuinely accurate to the deck so the index stays functional.
