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A large opening statement over a tangled looping line diagram that connects four labeled stages, with a column of supporting body text on the right.
Summary
The opening argument slide: a big paragraph stating the funnel has collapsed, sitting above a tangled dotted-line diagram whose loops resolve into four orange-dotted stages, with a narrow supporting text column on the right.
Visual description
A large multi-line statement in black runs across the top, opening "Digital marketers will tell you it's been a long time coming." Below it, a tangled, looping dotted line spans the width and is pinned by four orange dots labeled "Discover," "Engage," "Act," and "Care," each sitting above a thin baseline with descriptors ("Brand awareness & experience," "Interaction. Brand preference & interest," "Product preference & buying intent," "Brand advocacy"). The line ends in an arrow pointing toward a right-hand column of three small body paragraphs. The standard running header and orange chapter-strip footer frame the slide.
Key takeaway
Visualizing "the funnel collapsed" literally as a chaotic squiggle that still resolves into the four orderly stages along a baseline. It dramatizes the nonlinear journey while keeping a readable structure, far more memorable than a tidy funnel graphic.
Reuse notes
Good for any slide arguing that a once-linear process is now messy and multi-directional. The squiggle-to-stages device works as a one-off visual metaphor; reuse it sparingly so it keeps its punch. Pair the diagram with a short statement and a side column of detail as done here.
