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A Barilla case study pairing a left pesto-jar product photo with a right column of copy and a bottom row of three large result metrics.
Summary
A Barilla case study: a vivid product photo of a pesto jar on fresh basil fills the left, while the right holds a subhead, two paragraphs about the "Pesto Week" Amazon campaign, and a bottom row of three large result metrics.
Visual description
A small "DEPT x Barilla" label sits at the top-left. The left half is a saturated photograph of a Barilla "Pesto alla Genovese" jar resting on a bed of bright green basil leaves. The right column opens with the subhead "Encouraging pasta lovers to purchase pesto," followed by two paragraphs about the targeted Amazon Germany campaign. Across the bottom, three large metrics read "+38% impressions," "+166% clicks," and "3x Sales increase in pesto products." The standard running header and orange chapter-strip footer frame the slide.
Key takeaway
Closing a case study with a row of oversized result metrics (+38%, +166%, 3x) that quantify the outcome at a glance. The single high-saturation product hero on the left gives the slide energy and color against the otherwise neutral system.
Reuse notes
The model case-study template for results-driven storytelling: brand label, product hero, short narrative, then a metrics row as the payoff. Directly reusable for sales and portfolio decks. Needs a genuinely striking product image to carry the visual half and real numbers for the metrics row.
