The Met Unframed case study

The Met Unframed case study, editorial, dark-mode, dark

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Dark case study with an oversized The Met Unframed title, a body paragraph and See Case Study link left, and a key-art plus phone mockup right.

Summary

A success story: an oversized "The Met Unframed" title with a description and See Case Study link on the left, and the project's red key art plus a phone mockup on the right.

Visual description

Near-black background under the "06. Success Stories" header. The oversized "The Met Unframed" title runs across the top in white sans. The left column holds a white sans paragraph describing the immersive WebAR museum experience with 50-plus artworks from The Metropolitan Museum of Art, followed by a right arrow and an underlined "See Case Study" link. The right side shows the campaign's key art, a deep-red painterly "THE MET UNFRAMED powered by verizon" lockup, beside a phone mockup displaying the live "Unframed" mobile experience in red. The diamond motif sits bottom-left.

Key takeaway

The case-study grammar swaps the down-arrow "Visit Website" link for a right-arrow "See Case Study" link, signaling a deeper read. Pairing campaign key art with a live phone mockup shows both brand and product in one glance.

Reuse notes

A clean case-study or success-story slide for portfolio and capability decks. The title-left, description-plus-link, art-plus-device-right arrangement is reusable per project. Needs real campaign key art and a product screenshot to carry the right side.

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