A 22-slide agency capabilities deck that alternates near-black and warm-cream slides, uses oversized lowercase grotesque headlines, and gives each case study its own brand accent color.
Summary
A 22-slide studio capabilities deck for Zapion (a Code & Hue design studio). Its whole personality comes from two moves: alternating near-black and warm-cream full-bleed slides, and oversized lowercase grotesque headlines that end in a period. Each of the three case studies is themed in its client's brand color.
Visual description
Slides run 16:9. The palette swaps between near-black (#0E0E0E) and a warm off-white cream (#F7F3EC), with a lime-green house accent (#7CC53C) and per-case-study accents: deep indigo (Apertured), gold (Jawhara), and orange (iWorkX). Type is a geometric grotesque sans set very large for headlines, almost always lowercase and closed with a period ("Studio deck.", "What we're doing?", "Our Case studies"); the ZAPION cover and contact wordmarks use a heavier, tightly-packed condensed display cut with a small leaf in the dotted "i". A consistent running header (logo plus "ZAPION DESIGN STUDIO" left, a centered all-caps section label, "STUDIO DECK" right) and footer ("© 2024" left, "Design Studio by Code & Hue" right) sit on thin hairline rules. Recurring layouts: split headline-left / body-right text slides; a horizontal milestone timeline; a client logo wall; multi-column service lists with bullet dots; a three-card testimonial row (one card lime); and a repeated case-study grammar: a left column with an index number, big brand name, all-caps intro and a Website Design / Branding / Behavioural Design / Marketing Campaign results table, paired with a full-bleed portrait or product mockup on the right, then a solid-color logo-reveal slide and a bento brand-system slide per client.
Key takeaway
The alternating dark/light rhythm that paces a long deck without any decoration. The discipline of one oversized lowercase headline per slide against tiny all-caps utility labels. And the strongest idea: theming each case study in the client's own brand color while keeping one fixed layout template, so variety and consistency coexist.
Reuse notes
A strong reference for agency, studio, or B2B service capabilities decks, and for any long deck that needs to stay legible and on-brand across 20-plus slides. The case-study template (index number, brand name, results table, hero image, logo reveal, brand-system grid) is directly reusable for portfolio or sales decks. Needs genuinely good photography and client mockups to carry the image halves. The condensed display wordmark is bespoke to Zapion; swap it for your own.
