Bolt Brand Guidelines 2024
A 19-slide brand guideline deck for checkout company Bolt, built on a neon Lightning Yellow, near-black, and warm-grey system with full-bleed lightning-bolt divider slides and an oversized condensed grotesque headline type.
19 slides · Guideline
View deck overview
Bolt brand guidelines cover

Tone of Voice divider

Three tone of voice principles

Logo divider

Our logo - primary wordmark

Logo color variants

Logo clearspace and minimum size

Logo as primary vs secondary element

Co-branding lockups

Logo misuse examples

Color divider

Primary colors palette

Color in application moodboard

Typography divider

Primary type - Agrandir Narrow

Secondary type - Inter

Type hierarchy

Type color use cases

Text highlights