Primary colors palette

Primary colors palette, editorial, technical, vibrant

Preview image. Unlock full-res

Sidebar-nav slide with five full-height color swatches (Lightning Yellow, Bolt Black, three greys) each labelled with hex, RGB, CMYK, and Pantone values.

Elementscard
Palette
#E1FF00
#11190C
#787664
#CAC4B7
#F3F1EE

Summary

The core palette: five tall color swatches, each annotated with full production values (hex, RGB, CMYK, Pantone) and, for the hero yellow, print recommendations.

Visual description

A content slide with the dark sidebar (Color highlighted yellow) and a "Primary colors" intro. The right side is five full-height rounded swatches sitting edge to edge: Lightning Yellow (#E1FF00), Bolt Black (#11190C), Dark Grey (#787664), Mid Grey (#CAC4B7), and Light Grey (#F3F1EE). Each swatch is labelled in the top corner with its name and a stack of values, hex, RGB, CMYK, and Pantone. The yellow swatch adds extra print-production notes (Safety Yellow Pantone, CMYK fallback order).

Key takeaway

A production-ready palette page: full-height swatches with the complete spec set on each, plus explicit print recommendations and fallbacks for the brand's hardest-to-reproduce color. It removes guesswork for anyone reproducing the brand.

Reuse notes

The model color page for any guideline. Listing hex, RGB, CMYK, and Pantone on every swatch, and calling out print fallbacks for the signature color, is best practice. Full-height swatches scale cleanly from three to six colors.

From this deck: Primary colors palette

View deck

More like this