Type color use cases

Type color use cases, editorial, technical, vibrant

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Sidebar-nav slide showing approved type-on-color pairings as a column of "Shockingly Simple." samples across yellow, black, and grey backgrounds.

Elementscard
Palette
#E1FF00
#11190C
#787664
#CAC4B7
#F3F1EE

Summary

The type-on-color page: approved text-and-background combinations shown as a stack of "Shockingly Simple." samples across the palette.

Visual description

A content slide with the dark sidebar (Typography highlighted yellow) and copy on combining colors legibly. The right side is a column of rounded sample bars, each setting the phrase "Shockingly Simple." in a different type-on-background pairing: black and grey text on Lightning Yellow; off-white and yellow text on Bolt Black; off-white and yellow text on Dark Grey; black text on Mid Grey; and black text on Light Grey. The grid pairs each background with one or two safe text colors.

Key takeaway

Documenting legible type-on-color combinations with the exact same sample phrase repeated across every background, so contrast and readability can be compared directly down the column without any other variable changing.

Reuse notes

A reusable type-on-color or color-pairing page. Holding the sample text constant across all backgrounds is the key technique. Pairs naturally with the palette page and the highlights page; useful for any brand with a small fixed palette.

From this deck: Type color use cases

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