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Gung Ho Hypercycle 2025 Trend Report

An 88-page editorial trend handbook in electric blue, halftone black-and-white photography and a pixel display face, built like a zine that argues for slowing down trend culture.

88 slides · Report

View deck overview
Hypercycle cover, blurred spiral wordmark, editorial, brutalist, vibrant
Cover
Slowing down, falling pixel headline spread, editorial, brutalist, light
Statement
Mission, seed / who / goal three-column, editorial, minimal, light
About
Mission, bias / method / learning journey, editorial, minimal, light
About
Introduction, We fell for it + banner photo, editorial, brutalist, light
Section
Our future is not a hype, halftone moon quote, editorial, brutalist, vibrant
Quote
Sense Check, speculative approaches spread, editorial, brutalist, muted
Framework
Team credits list, editorial, minimal, light
Team
Contributors portrait grid, editorial, minimal, light
Partners
Note from Gung Ho, green card on grey, editorial, brutalist, muted
Letter
Contents, two-chapter index, editorial, minimal, light
Contents
Chapter One, Diagnostic The Pain divider, editorial, brutalist, vibrant
Section
Our quest for predicting the future spread, editorial, brutalist, light
Body Copy
What trends mean, it's a mess collage spread, editorial, brutalist, light
Body Copy
Hypercycle dictionary definition card, editorial, brutalist, muted
Glossary
What is the future of trends, telescope spread, editorial, minimal, light
Section
It's not performative futurity spread, editorial, brutalist, light
Body Copy
Trendcasting versus trend forecasting spread, editorial, brutalist, light
Comparison
The hypercycle has a high casualty rate, editorial, maximalist, light
Statement
Trends based on out-of-touch virality and the fake internet, editorial, technical, light
Finding
The trends are fake, the users are fake, editorial, technical, light
Finding
Cecile Poignant interview, editorial, technical, light
Testimonial
Our obsession with the new and the unsustainability of trend cycles, editorial, technical, light
Finding
Rachel Arthur interview, editorial, dark-mode, dark
Testimonial
Messy methodology or the lack of it, editorial, maximalist, light
Finding
Slow it down, embrace slow media, editorial, dark-mode, dark
Finding
Time to think in systems not trends, editorial, technical, light
Finding
Un-confusing ourselves and reconnecting with our DNA, editorial, dark-mode, light
Diagram
Notes card on design making and unmaking futures, editorial, minimal, muted
Quote
Fashion has become a pill for short-term satisfaction, editorial, minimal, light
Imagery
Guillaume Dacquet interview, editorial, dark-mode, dark
Testimonial
Internet microculture vs monoculture, editorial, technical, light
Finding
Brand authenticity against the backdrop of trendcasting, editorial, technical, light
Finding
Anush Mirbegian interview, editorial, dark-mode, dark
Testimonial
How are these trends created, editorial, minimal, light
Section
What the ever-quickening lifecycle of trends tells us, editorial, technical, light
Finding
Seán Boyle interview spread, editorial, dark-mode, dark
Testimonial
Saher Sidhom interview spread, editorial, dark-mode, dark
Testimonial
Internal compass orbital diagram, editorial, minimal, light
Data Chart
Diffusion of innovation chart with notes panel, editorial, technical, light
Data Chart
Polycrisis film-still spread, editorial, minimal, light
Imagery
Internet and social media timeline, editorial, technical, light
Timeline
Value of trends magnifying-glass spread, editorial, minimal, light
Section
Why trends are your friend / Mobbie Nazir interview, editorial, dark-mode, dark
Testimonial
Nayara Moia interview spread, editorial, dark-mode, dark
Testimonial
We Are Myth Makers crystal-ball slide, editorial, dark-mode, vibrant
Section
Myth-making cultural production text spread, editorial, minimal, light
Body Copy
Where Are The Visionaries plan spread, editorial, light-mode, light
Framework
Chapter Two Prescription divider, editorial, playful, vibrant
Section
Matt Klein interview spread, editorial, dark-mode, dark
Testimonial
Futuring 1.0 section spread, editorial, minimal, light
Section
Cultural uncertainty as a creative strategy spread, editorial, light-mode, light
Body Copy
Sense Check five-step uncertainty grid, editorial, technical, vibrant
Framework
21 lessons open-book spread, editorial, technical, muted
Bullets
The Forecast Diamond sense-check window, editorial, technical, vibrant
Framework
We work for culture editorial spread, editorial, maximalist, light
Body Copy
Culture is the client statement slide, editorial, minimal, vibrant
Statement
The planet is the client statement slide, editorial, minimal, pastel
Statement
Felicia Pennant feature interview, editorial, dark-mode, dark
Testimonial
Commit to community sticky-note spread, editorial, technical, muted
Body Copy
Saher Sidhom climate-collapse interview, editorial, dark-mode, dark
Testimonial
Community strategy takeaway cards sense-check, editorial, technical, vibrant
Framework
Whose future is this ethical-side spread, editorial, technical, muted
Body Copy
Nayara Moia bet-on-innovation interview, editorial, dark-mode, dark
Testimonial
Donella Meadows systems quote slide, editorial, minimal, vibrant
Quote
Embed ethics takeaway cards sense-check, editorial, technical, pastel
Framework
Cultural theory and media literacy spread, editorial, technical, dark
Body Copy
Quantified culture AI spread, editorial, technical, light
Body Copy
Futuring 2.0 stitched-letters section divider, editorial, minimal, light
Section
Slow forecasting Ezra Klein spread, editorial, technical, muted
Body Copy
Anush Mirbegian awareness interview, editorial, dark-mode, dark
Testimonial
Implementing slow forecasting sense-check, editorial, technical, vibrant
Framework
Futuring 2.0 worldbuilding section divider, editorial, retro, muted
Section
World building for cultural producers spread, editorial, retro, light
Body Copy
Sense Check slow approach to viral trends, editorial, retro, pastel
Finding
New Metrics Raford's Advice spread, editorial, minimal, light
Body Copy
New Metrics bitmap window full-bleed, retro, technical, vibrant
Imagery
Rachel Arthur interview spread, editorial, monochrome, dark
Bio
Speculative design cone of possibilities spread, editorial, retro, light
Framework
Goal of speculative design node map, editorial, retro, dark
Diagram
Ally Kingston interview spread, editorial, monochrome, dark
Bio
Sense Check three anchors speculative futures, editorial, retro, pastel
Framework
Speculative futures examples spread, editorial, monochrome, light
Case Study
Applied Futurism warp-speed climate spread, editorial, monochrome, dark
Body Copy
Sense Check Kevin Kelly TED video card, retro, monochrome, vibrant
Imagery
Conclusion key takeaways held sign, editorial, monochrome, monochrome
Finding
Conclusion creative action spread, editorial, monochrome, light
Closing
Thank You blue echo closing slide, editorial, minimal, vibrant
Thank You