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Gung Ho Hypercycle 2025 Trend Report

An 88-page editorial trend handbook in electric blue, halftone black-and-white photography and a pixel display face, built like a zine that argues for slowing down trend culture.

88 slides · Report

View deck overview
Hypercycle cover, blurred spiral wordmark, editorial, brutalist, vibrant
Hypercycle cover, blurred spiral wordmark
Slowing down, falling pixel headline spread, editorial, brutalist, light
Slowing down, falling pixel headline spread
Mission, seed / who / goal three-column, editorial, minimal, light
Mission, seed / who / goal three-column
Mission, bias / method / learning journey, editorial, minimal, light
Mission, bias / method / learning journey
Introduction, We fell for it + banner photo, editorial, brutalist, light
Introduction, We fell for it + banner photo
Our future is not a hype, halftone moon quote, editorial, brutalist, vibrant
Our future is not a hype, halftone moon quote
Sense Check, speculative approaches spread, editorial, brutalist, muted
Sense Check, speculative approaches spread
Team credits list, editorial, minimal, light
Team credits list
Contributors portrait grid, editorial, minimal, light
Contributors portrait grid
Note from Gung Ho, green card on grey, editorial, brutalist, muted
Note from Gung Ho, green card on grey
Contents, two-chapter index, editorial, minimal, light
Contents, two-chapter index
Chapter One, Diagnostic The Pain divider, editorial, brutalist, vibrant
Chapter One, Diagnostic The Pain divider
Our quest for predicting the future spread, editorial, brutalist, light
Our quest for predicting the future spread
What trends mean, it's a mess collage spread, editorial, brutalist, light
What trends mean, it's a mess collage spread
Hypercycle dictionary definition card, editorial, brutalist, muted
Hypercycle dictionary definition card
What is the future of trends, telescope spread, editorial, minimal, light
What is the future of trends, telescope spread
It's not performative futurity spread, editorial, brutalist, light
It's not performative futurity spread
Trendcasting versus trend forecasting spread, editorial, brutalist, light
Trendcasting versus trend forecasting spread
The hypercycle has a high casualty rate, editorial, maximalist, light
The hypercycle has a high casualty rate
Trends based on out-of-touch virality and the fake internet, editorial, technical, light
Trends based on out-of-touch virality and the fake internet
The trends are fake, the users are fake, editorial, technical, light
The trends are fake, the users are fake
Cecile Poignant interview, editorial, technical, light
Cecile Poignant interview
Our obsession with the new and the unsustainability of trend cycles, editorial, technical, light
Our obsession with the new and the unsustainability of trend cycles
Rachel Arthur interview, editorial, dark-mode, dark
Rachel Arthur interview
Messy methodology or the lack of it, editorial, maximalist, light
Messy methodology or the lack of it
Slow it down, embrace slow media, editorial, dark-mode, dark
Slow it down, embrace slow media
Time to think in systems not trends, editorial, technical, light
Time to think in systems not trends
Un-confusing ourselves and reconnecting with our DNA, editorial, dark-mode, light
Un-confusing ourselves and reconnecting with our DNA
Notes card on design making and unmaking futures, editorial, minimal, muted
Notes card on design making and unmaking futures
Fashion has become a pill for short-term satisfaction, editorial, minimal, light
Fashion has become a pill for short-term satisfaction
Guillaume Dacquet interview, editorial, dark-mode, dark
Guillaume Dacquet interview
Internet microculture vs monoculture, editorial, technical, light
Internet microculture vs monoculture
Brand authenticity against the backdrop of trendcasting, editorial, technical, light
Brand authenticity against the backdrop of trendcasting
Anush Mirbegian interview, editorial, dark-mode, dark
Anush Mirbegian interview
How are these trends created, editorial, minimal, light
How are these trends created
What the ever-quickening lifecycle of trends tells us, editorial, technical, light
What the ever-quickening lifecycle of trends tells us
Seán Boyle interview spread, editorial, dark-mode, dark
Seán Boyle interview spread
Saher Sidhom interview spread, editorial, dark-mode, dark
Saher Sidhom interview spread
Internal compass orbital diagram, editorial, minimal, light
Internal compass orbital diagram
Diffusion of innovation chart with notes panel, editorial, technical, light
Diffusion of innovation chart with notes panel
Polycrisis film-still spread, editorial, minimal, light
Polycrisis film-still spread
Internet and social media timeline, editorial, technical, light
Internet and social media timeline
Value of trends magnifying-glass spread, editorial, minimal, light
Value of trends magnifying-glass spread
Why trends are your friend / Mobbie Nazir interview, editorial, dark-mode, dark
Why trends are your friend / Mobbie Nazir interview
Nayara Moia interview spread, editorial, dark-mode, dark
Nayara Moia interview spread
We Are Myth Makers crystal-ball slide, editorial, dark-mode, vibrant
We Are Myth Makers crystal-ball slide
Myth-making cultural production text spread, editorial, minimal, light
Myth-making cultural production text spread
Where Are The Visionaries plan spread, editorial, light-mode, light
Where Are The Visionaries plan spread
Chapter Two Prescription divider, editorial, playful, vibrant
Chapter Two Prescription divider
Matt Klein interview spread, editorial, dark-mode, dark
Matt Klein interview spread
Futuring 1.0 section spread, editorial, minimal, light
Futuring 1.0 section spread
Cultural uncertainty as a creative strategy spread, editorial, light-mode, light
Cultural uncertainty as a creative strategy spread
Sense Check five-step uncertainty grid, editorial, technical, vibrant
Sense Check five-step uncertainty grid
21 lessons open-book spread, editorial, technical, muted
21 lessons open-book spread
The Forecast Diamond sense-check window, editorial, technical, vibrant
The Forecast Diamond sense-check window
We work for culture editorial spread, editorial, maximalist, light
We work for culture editorial spread
Culture is the client statement slide, editorial, minimal, vibrant
Culture is the client statement slide
The planet is the client statement slide, editorial, minimal, pastel
The planet is the client statement slide
Felicia Pennant feature interview, editorial, dark-mode, dark
Felicia Pennant feature interview
Commit to community sticky-note spread, editorial, technical, muted
Commit to community sticky-note spread
Saher Sidhom climate-collapse interview, editorial, dark-mode, dark
Saher Sidhom climate-collapse interview
Community strategy takeaway cards sense-check, editorial, technical, vibrant
Community strategy takeaway cards sense-check
Whose future is this ethical-side spread, editorial, technical, muted
Whose future is this ethical-side spread
Nayara Moia bet-on-innovation interview, editorial, dark-mode, dark
Nayara Moia bet-on-innovation interview
Donella Meadows systems quote slide, editorial, minimal, vibrant
Donella Meadows systems quote slide
Embed ethics takeaway cards sense-check, editorial, technical, pastel
Embed ethics takeaway cards sense-check
Cultural theory and media literacy spread, editorial, technical, dark
Cultural theory and media literacy spread
Quantified culture AI spread, editorial, technical, light
Quantified culture AI spread
Futuring 2.0 stitched-letters section divider, editorial, minimal, light
Futuring 2.0 stitched-letters section divider
Slow forecasting Ezra Klein spread, editorial, technical, muted
Slow forecasting Ezra Klein spread
Anush Mirbegian awareness interview, editorial, dark-mode, dark
Anush Mirbegian awareness interview
Implementing slow forecasting sense-check, editorial, technical, vibrant
Implementing slow forecasting sense-check
Futuring 2.0 worldbuilding section divider, editorial, retro, muted
Futuring 2.0 worldbuilding section divider
World building for cultural producers spread, editorial, retro, light
World building for cultural producers spread
Sense Check slow approach to viral trends, editorial, retro, pastel
Sense Check slow approach to viral trends
New Metrics Raford's Advice spread, editorial, minimal, light
New Metrics Raford's Advice spread
New Metrics bitmap window full-bleed, retro, technical, vibrant
New Metrics bitmap window full-bleed
Rachel Arthur interview spread, editorial, monochrome, dark
Rachel Arthur interview spread
Speculative design cone of possibilities spread, editorial, retro, light
Speculative design cone of possibilities spread
Goal of speculative design node map, editorial, retro, dark
Goal of speculative design node map
Ally Kingston interview spread, editorial, monochrome, dark
Ally Kingston interview spread
Sense Check three anchors speculative futures, editorial, retro, pastel
Sense Check three anchors speculative futures
Speculative futures examples spread, editorial, monochrome, light
Speculative futures examples spread
Applied Futurism warp-speed climate spread, editorial, monochrome, dark
Applied Futurism warp-speed climate spread
Sense Check Kevin Kelly TED video card, retro, monochrome, vibrant
Sense Check Kevin Kelly TED video card
Conclusion key takeaways held sign, editorial, monochrome, monochrome
Conclusion key takeaways held sign
Conclusion creative action spread, editorial, monochrome, light
Conclusion creative action spread
Thank You blue echo closing slide, editorial, minimal, vibrant
Thank You blue echo closing slide
Gung Ho Hypercycle 2025 Trend Report — full deck · Inspiration by VASA Works