Speculative design cone of possibilities spread

Summary

A dense light spread explaining speculative design: a green headline and intro, a hand-drawn "Cone of Possibilities" futures diagram with pink pill labels, a lime "Notes" pull-quote, and several columns of body copy.

Visual description

A near-white page with light grain and a thin running footer. Top-left a "2.2D" tag sits above a green all-caps headline "SPECULATIVE DESIGN FOR CHALLENGING PROBLEMS THAT SEEM UNFIXABLE", with a bold lead paragraph below. Lower-left a hand-drawn line diagram, "THE CONE OF POSSIBILITIES", fans a cone from "YOU ARE HERE" toward stacked pink pill labels (Possible Futures, Preferred Futures, Probable Futures, Plausible Futures) along a "TIME" arrow. Upper-right a small pink "WHY SPECULATE?" tab overlaps a large lime rounded "NOTES" card holding a hand-lettered Anthony Dunne and Fiona Raby quote. The lower-right quadrant carries three to four narrow columns of small black body text.

Key takeaway

Redrawing a familiar framework (the futures cone) by hand and labeling it with the deck's pink pills, so a standard diagram joins the house style instead of looking imported. Balancing that diagram against a lime "Notes" quote card keeps a text-heavy page from feeling like a wall of words.

Reuse notes

A model for an explainer or framework page in a report that must carry both a diagram and substantial reading copy. The hand-drawn diagram plus pill-label system is reusable for any model or process. Caveat: it is information-dense, so it needs print or full-screen scale to stay legible.