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Split spread with a body column and a faux-window bell-curve chart at left, and a blue NOTES panel of bulleted takeaways at right.
Summary
A two-panel spread: the white left half carries body copy over a bell-curve adoption chart styled like a retro app window; the right half is a solid blue NOTES panel with three bulleted takeaways in a pixel heading.
Visual description
The left half is white. A paragraph of body copy with a bold closing sentence sits at top, and beneath it a chart rendered inside a pale-green rounded "window" complete with three dots, a title bar ("ROGERS DIFFUSION OF INNOVATION THEORY 1995") and a close X. The chart shows a blue bell curve over a green secondary curve, with category labels and percentages (Innovators 2.5% through Laggards 16%) along the base and a "Market Share %" y-axis. The right half is a saturated electric-blue rectangle: a chunky monospace "NOTES" heading sits top-left, followed by three bullet paragraphs in white set with generous line spacing, each marked by a small geometric glyph. A faint white handwritten scrawl runs up the far right edge; the footer slug sits bottom-right in a small white tag.
Key takeaway
Dressing a standard adoption bell curve as a retro OS window (dots, title bar, close button) to make a textbook chart feel native to the deck's playful-technical voice. Pairing it with a full-bleed colored NOTES panel cleanly separates evidence from interpretation.
Reuse notes
Useful when you need to show a familiar model and then editorialize it. The faux-window chrome is a reusable wrapper for any chart or screenshot. The solid-blue notes panel works as a recurring "key takeaways" device across a long report. Keep bullet copy short so the panel stays airy.
From this deck: Diffusion of innovation chart with notes panel
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