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A findings deep-dive with multi-column body and a small 2020-vs-2021 budget table on the left and an oversized 38% year-over-year increase stat on the right.
Summary
A deep-dive on rising marketing budgets: a headline with three columns of body and a small two-year line-item budget table, set against a single oversized "38%" year-over-year increase figure at the right.
Visual description
White slide, utility header "2022 Findings", page 19. Left and center: the headline "Marketing Budgets Are Up Across the Board" in medium black sans, then three narrow columns of small justified body copy, and a compact two-column table ("Gallery marketing budgets 2020 vs. 2021") listing spend categories (Fairs, Printed materials, Events, etc.) with 2020 values in light gray and 2021 values in black, ending in a Total row. Far right: a takeaway sentence, the label "Year-over-year increase", and the figure "38%" set very large in black.
Key takeaway
Anchoring a dense, table-heavy slide with one oversized hero number on the far right. The single "38%" gives the eye a destination and a headline takeaway, while the detailed table is available for anyone who wants the breakdown. Graying the prior-year column quietly emphasizes the current year.
Reuse notes
Good for a slide that must carry both a detailed table and a single headline metric. Reusable for budget, revenue, or cost breakdowns with a clear top-line change. Keep the big number visually separated from the table, and use the gray/black contrast to direct attention to the period that matters.
