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Coral-red slide opening the Premium section with a large serif "No Ads" headline, a sans sub-stat, two body columns, an inset factory photo, and a "No Green Talk" pill.
Summary
A bold coral-red slide that opens the Premium section: a serif "No Ads" headline over a sans statistic on the left, two body columns and an inset production photo, and a "No Green Talk" next-section pill.
Visual description
Full coral-red background (around #FB5A50) with near-black type. The running header carries the "N° 07" pill and "Premium" at left, the report line at right. Upper-left, a large serif headline "No Ads" sits over a four-line sans statement, "70% of the cost of a normal big sneaker brand is related to advertising." A rectangular colour photo of white sneakers on boxes in a production line is inset at lower-centre. The right column holds two small sans body paragraphs, and a large outlined "No Green Talk" pill with a right arrow anchors the bottom-right for the next section. Hairline rules top and bottom.
Key takeaway
Switching the headline to a serif while the supporting stat stays sans creates a two-voice hierarchy on a single loud color field. The inset photo, smaller than full bleed, sits in the layout as an object rather than a backdrop, which keeps the red dominant.
Reuse notes
A good section-opener pattern where the color signals a new chapter and a punchy stat sets up the argument. The serif-headline plus sans-stat combination is reusable. Reserve saturated reds for short, high-energy passages; long body copy is harder to read on them.
