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A Purpose chapter slide with a full-width sneaker photo banner across the top and a three-column band below holding a serif title, a large quote, and continuing body copy with a pill button.
Summary
The Purpose chapter (N° 03): a full-width photographic banner of VEJA sneakers across the top third, with a three-column text band beneath holding the serif title "Building what you believe", an oversized founder quote, and continuing body copy with a "Why Sneakers ->" pill.
Visual description
Light cream slide. The top third is a full-width color photo of someone's feet in white VEJA velcro sneakers on a fur rug. The N° 03 Purpose header overlays the image on a thin rule. Below, three hairline-separated columns: left, an oversized serif "Building / what you / believe" with a small "PURPOSE" label; center, a large serif quote, »We don't do VEJA for money. We get the biggest investors emailing us every day, but we say no.«, over a paragraph of body copy; right, the quote's continuation plus an outlined pill "Why Sneakers ->".
Key takeaway
A full-width image banner over a structured three-column text band gives a content-rich chapter slide both an emotional hook and room for a quote plus argument. Letting a big serif quote share the middle column with body copy keeps the founder's voice central without a separate slide.
Reuse notes
A flexible chapter layout when you have an image, a strong quote, and explanatory copy to fit together. Keep the banner shallow so the three columns get enough height. The pill button maintains the deck's consistent "continue to next idea" cue.
