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Light slide with a vertical "Sustainability" arrow-word on the left, a photo of the VEJA store wall statement in the centre, and two sans paragraphs on the right.
Summary
A light slide built around a centre photograph of the VEJA store's printed wall statement, with the word "Sustainability" set vertically as an arrow down the left edge and two body paragraphs on the right.
Visual description
Off-white background. The running header reads "N° 08 / No Green Talk" at left, the report line at right. Down the far left, the word "Sustainability" is set vertically in a large grotesque, terminating top and bottom in arrowheads so it reads as a long two-way arrow. The centre column is a tall colour photograph of a concrete store wall printed with "REINVENTING SNEAKERS" and dense white body copy, sneakers lined up on the floor below. The right column carries two small sans paragraphs, the second enlarged, noting that the Berlin store statement never uses the word "sustainability". Hairline rules frame the slide.
Key takeaway
Turning a single keyword into a vertical double-headed arrow makes a structural label feel like a graphic device. Photographing a real in-store statement as the centerpiece grounds an abstract claim in a tangible artifact.
Reuse notes
Useful when the evidence is itself a piece of typographic design (a wall, a poster, a label) worth showing verbatim. The vertical arrow-word is a reusable section motif. Needs a legible, well-lit photograph of the source artifact to pay off.
