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A three-zone case study with a mosaic product photo left, a white story card center, and a stacked stat column of campaign results on the right.
Summary
A case study in three vertical zones: a mosaic product photo on the left, a white story card on the Versace "New Digital Artists" campaign in the center, and a column of three result stats on the right.
Visual description
The left column is a mosaic of square tiles dominated by a photo of a pink Medusa-head display with a black handbag, mixed with blue abstract textures and one tile carrying the white flower line-art motif. The center white card holds a grey all-caps eyebrow "EVIDENCE IN THE INDUSTRY:", a near-black all-caps headline "VERSACE / 'NEW DIGITAL ARTISTS'", and two body paragraphs about the generative-AI campaign and the Greca Goddess handbag. The right column is a pale gradient panel stacking three large blue stats with captions: "5.7%" average engagement, "1,456%" play rate, "3.9M" organic views. The chapter-nav footer runs along the bottom.
Key takeaway
The three-zone case study: product imagery, narrative, and a dedicated results column read as image - story - proof, left to right. Pulling the campaign outcomes into their own stacked stat rail makes the numbers pop instead of getting buried in the paragraph.
Reuse notes
Excellent for a campaign or project case study with concrete metrics. The dedicated stat column is reusable any time you want results to stand apart from the story. Needs strong product or campaign photography for the left zone; keep the stat rail to three numbers so each stays legible.
From this deck: Versace New Digital Artists case-study slide
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