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Zapier Brand Guidelines 2023

A 21-slide Zapier brand guidelines deck built on a split title-left / visual-right grid, oversized Degular Display headlines, and a ten-color palette led by Zapier orange.

21 slides · Guideline

View deck overview
Zapier Brand Guidelines cover, minimal, corporate-clean, vibrant
Cover
Vision section divider, minimal, corporate-clean, pastel
Section
Bold vision for the future, editorial, minimal, light
Vision
Automation accelerators audience, editorial, minimal, light
Target Customer
Welcome to the new possible, editorial, photographic, warm
Statement
Our belief statement, editorial, minimal, light
Statement
Zapier platform is a stage, editorial, corporate-clean, dark
Brand Elements
Brand color palette swatch grid, minimal, swiss, vibrant
Color Palette
Color logic color wheel, editorial, minimal, light
Color Palette
Harmonious color pairings, editorial, minimal, light
Color Palette
Color pairings in campaign mockups, editorial, minimal, light
Color Palette
We lead with Degular Display, editorial, corporate-clean, light
Typography
Degular Display pairing rules divider, minimal, corporate-clean, warm
Section
Inter for screen readability, editorial, corporate-clean, light
Typography
DD Bold personality and applications, editorial, corporate-clean, pastel
Typography
DD All Caps personality and applications, editorial, corporate-clean, warm
Typography
Iconography grid, editorial, minimal, light
Iconography
Icon outline and filled variants, editorial, minimal, light
Iconography
Product usage examples, editorial, minimal, light
Screenshot
Photography usage spectrum, editorial, minimal, light
Imagery
Zapier Brand Studio contact, editorial, minimal, light
Contact