Zapier Brand Guidelines 2023
A 21-slide Zapier brand guidelines deck built on a split title-left / visual-right grid, oversized Degular Display headlines, and a ten-color palette led by Zapier orange.
21 slides · Guideline
View deck overview
Zapier Brand Guidelines cover

Vision section divider

Bold vision for the future

Automation accelerators audience

Welcome to the new possible

Our belief statement

Zapier platform is a stage

Brand color palette swatch grid

Color logic color wheel

Harmonious color pairings

Color pairings in campaign mockups

We lead with Degular Display

Degular Display pairing rules divider

Inter for screen readability

DD Bold personality and applications

DD All Caps personality and applications

Iconography grid

Icon outline and filled variants

Product usage examples

Photography usage spectrum

Zapier Brand Studio contact