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Audience slide pairing an "Automation accelerators" headline and bullet list at left with an orange concentric-circle target diagram at right.
Summary
An audience-definition slide: the "Automation accelerators" headline and a four-point bullet list at left, an orange bullseye target diagram labeling two audience tiers at right.
Visual description
White left half over a pale cream (#FFF3E6) right half. The running header reads "Zapier Brand Guidelines" and "Audience". At left, an oversized two-line Degular Display headline, "Automation accelerators", sits above four Inter bullets: "Small to mid-sized businesses", "Recognize the benefits of automation", "Less aware of potential solutions", "Stick with what they know". At right, a concentric-circle target: a solid orange outer ring and a small orange center dot, with thin leader lines labeling the outer ring "AUTOMATION HEROES" and the center "AUTOMATION ACCELERATORS" in small all-caps.
Key takeaway
Using a simple bullseye diagram to position a target audience against an adjacent segment, in the brand's own orange. The headline plus a tight bullet list carries the definition; the diagram makes the relationship spatial.
Reuse notes
A clear template for an audience or target-customer slide in a brand or strategy deck. The concentric-target device is reusable any time you need to show a core segment nested inside a broader one. Keep the leader-line labels short.
