The full color palette: a five-across, two-down grid of ten edge-to-edge swatches, each labeled with its brand name and full hex, RGB, and CMYK values.

Visual description

A near-full-bleed grid of ten color blocks, five columns by two rows, leaving only the grey running header ("Zapier Brand Guidelines" and "Color") above it. Each block fills its cell and carries its name top-left and three lines of values bottom-left. Top row: Zapier Orange (#FF4F00), Earth (#201515), Moss (#1F3121), Night (#2B2358), Lavender (#C1B7FF). Bottom row: Cream (#FFF3E6), Peach (#FFBF6E), Bolt (#F6FFDB), Sky (#CDE4E1), Almost White (#FFFDF9). Label text sits in whichever of black or white reads on its swatch.

Key takeaway

The whole palette as one edge-to-edge ten-cell grid, every swatch named and fully specified with hex, RGB, and CMYK. Filling each cell to its edges (no gaps) makes the palette feel like a single confident system rather than a scattering of chips.

Reuse notes

A canonical color-palette reference slide for any brand guideline deck. Directly reusable: a tidy grid, one named color per cell, full multi-format values for design and print handoff. Scales to fewer or more colors by adjusting the grid. Pair with a following slide showing the colors in real use.