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Color-theory slide with a "Color logic" headline and copy at left and a full-spectrum color wheel plotting the brand colors at right.
Summary
A color-theory rationale slide: "Color logic" headline and a paragraph at left, and a full-spectrum color wheel at right with the brand colors plotted as small circles around it.
Visual description
Split layout: white left third over a pale off-white (#F2F1EC) right two-thirds. The running header reads "Zapier Brand Guidelines" and "Color". At left, an oversized Degular Display headline "Color logic" sits above an Inter paragraph explaining that the brand colors are organized by analogous, monochromatic, and split-complementary groupings. At right, a large radial color wheel runs from a bright saturated inner ring to dark desaturated outer edges, with about nine small white-outlined circles (orange, peach, cream, greens, lavender, near-black, navy) positioned to mark where each brand color falls on the wheel.
Key takeaway
Plotting the actual brand colors onto a real color wheel to justify the palette through color theory rather than taste. It turns "these colors go together" into a visible, defensible system.
Reuse notes
A sophisticated addition to a color section when you want to show the reasoning behind a palette. Best for brands with a deliberately theory-driven color set. The gradient wheel is a strong visual but secondary to the simpler swatch-grid slide; use both together.
