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Light page introducing the GitHub brand lockup and sub-brand lockups (Advanced Security, Copilot, Actions) plus a row of product icons with labels.
Summary
The sub-branding overview, showing how the GitHub brand mark extends into sub-brand lockups (Advanced Security, Copilot, Actions) and a family of product icons.
Visual description
Light background. Left column: bold "We use the GitHub brand lockup" heading and grey copy about leveraging the Invertocat equity for sub-brands. The right column is organized under three monospace labels: BRAND MARK (the GitHub logotype lockup), SUB-BRAND LOCKUPS (Invertocat plus "Advanced Security", "Copilot", "Actions" set large in black), and PRODUCT ICONS AND LOCKUPS (a row of six outlined product glyphs, then a labeled list pairing each icon with a product name and one-line description such as Copilot, MCP Registry, Issues, Spark, Actions, Models, Codespaces, Code review).
Key takeaway
The three-tier identity ladder on one page: brand mark, sub-brand lockup, product icon. Pairing each product icon with a name and microcopy doubles as an icon legend.
Reuse notes
Core reference for a product-family brand architecture. The icon-plus-name-plus- descriptor list is a reusable way to document a product icon set.
From this deck: Sub-branding lockups and product icons
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