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Full-bleed black-and-white illustration grid of experience scenes, a phone chat, a festival crowd, a desk flat-lay, and a DJ.
Summary
A full-bleed grid of high-contrast black-and-white illustrations depicting Easol's experience world: a phone booking chat, a festival crowd, a cluttered desk scene, and a large DJ portrait.
Visual description
The slide is entirely illustration, split into panes by thin gutters. Top-left, jeweled hands hold a phone with chat bubbles ("Yo i just booked our trip!", "Can't wait!"). Top-center, a screaming, tattooed festival crowd throws hands up. Bottom-left, a busy overhead flat-lay of coffee, papers, a keyboard and trinkets. The tall right pane is a bold portrait of a DJ in sunglasses and a smiley tee at the decks under a stormy sky. Everything is rendered in stark black-and-white line and fill, no grays.
Key takeaway
Building a whole image slide out of one illustration style instead of photography, which lets the brand own a distinct hand-drawn world. Holding to pure black-and-white with no halftone keeps the busy scenes graphic and cohesive.
Reuse notes
A reusable approach when a brand has a proprietary illustration system worth showcasing. The black-and-white-only constraint is what makes the dense scenes hang together. Pair after the cleaner product slides so the deck alternates photographic and illustrative texture.
From this deck: Easol illustrated experience scenes
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