Smalls Pitch Deck 2023
A 24-slide investor pitch for fresh cat food brand Smalls that pairs a bright lemon-yellow accent system with airy pastel content slides, a single yellow data color, and studio product photography of cats and raw meat.
24 slides · Pitch
View deck overview
Smalls yellow wordmark cover
Premium pet food market growth chart
Premium brand credibility problem with press quotes
Make 9 lives 10 brand intro with cat photo
Pet food market segmentation with competitor logos
Cats are not dogs product differentiation
How it works four-step subscription flow
Why Now section divider
Inflection point metrics and ARR chart
10x manufacturing capacity with factory video
Leadership team five-up with prior-employer logos
Annual run rate projection bar chart
Performance section divider
8x subscriber growth line chart with CAC table
Diversified channel mix stacked bar chart
Customer relationship checklist with phone mockup
Multi-year retention stacked area chart
RLTV outlook line chart by months since acquired
Future Plans section divider
Cat Food Brand to Cat Brand vision with kitten photo
US cat care wallet TAM with three photo segments
RLTV expansion attach rates with multi-line chart
The ask 12.5M round with use of funds
Thank You closing slide