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Smalls Pitch Deck 2023

A 24-slide investor pitch for fresh cat food brand Smalls that pairs a bright lemon-yellow accent system with airy pastel content slides, a single yellow data color, and studio product photography of cats and raw meat.

24 slides · Pitch

View deck overview
Smalls yellow wordmark cover, minimal, editorial, vibrant
Cover
Premium pet food market growth chart, editorial, minimal, muted
Market Size
Premium brand credibility problem with press quotes, editorial, minimal, muted
Problem
Make 9 lives 10 brand intro with cat photo, editorial, minimal, vibrant
Value Proposition
Pet food market segmentation with competitor logos, editorial, minimal, muted
Competition
Cats are not dogs product differentiation, editorial, minimal, pastel
Product Overview
How it works four-step subscription flow, editorial, minimal, pastel
How It Works
Why Now section divider, minimal, editorial, vibrant
Section
Inflection point metrics and ARR chart, editorial, minimal, pastel
Metrics
10x manufacturing capacity with factory video, editorial, minimal, pastel
How It Works
Leadership team five-up with prior-employer logos, editorial, minimal, vibrant
Team
Annual run rate projection bar chart, editorial, minimal, pastel
Financials
Performance section divider, minimal, editorial, vibrant
Section
8x subscriber growth line chart with CAC table, editorial, minimal, muted
Metrics
Diversified channel mix stacked bar chart, editorial, minimal, light
Metrics
Customer relationship checklist with phone mockup, editorial, minimal, muted
Benefits
Multi-year retention stacked area chart, editorial, minimal, muted
Metrics
RLTV outlook line chart by months since acquired, editorial, minimal, pastel
Financials
Future Plans section divider, minimal, editorial, vibrant
Section
Cat Food Brand to Cat Brand vision with kitten photo, editorial, minimal, light
Vision
US cat care wallet TAM with three photo segments, editorial, minimal, pastel
Market Size
RLTV expansion attach rates with multi-line chart, editorial, minimal, muted
Metrics
The ask 12.5M round with use of funds, editorial, minimal, light
The Ask
Thank You closing slide, minimal, editorial, vibrant
Thank You