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Light-green competitive map splitting a $38B pet food market into a crowded Dogs logo cluster and a near-empty Cats box where only Smalls appears.
Summary
A competitive-landscape slide: a $38B pet food market branches into a crowded "Dogs ($26B)" box full of competitor logos and a "Cats ($11B)" box that holds only the highlighted Smalls wordmark.
Visual description
Light sage-green background. Top-left headline: "Smalls is the market leader in a category that doesn't get the love it deserves." A yellow starburst badge at left reads "Pet Food ($38B)" and a thin connector line branches right into two white boxes with white header bars. The left box, "Dogs ($26B)", is filled with five competitor logos (The Farmer's Dog, JustFood, PetPlate, ollie, NomNom). The right box, "Cats ($11B)", contains a single logo: "SMALLS" on a yellow highlighter swipe, alone in otherwise empty space. A footnote bottom-right reads "*Fresh / Refrigerated competitors only." Cut-out raw bone-in steak photos sit at the top-right and bottom-left corners. Footer wordmark and page number at bottom-left.
Key takeaway
Visualizing whitespace as literal empty space: the dog box is jammed with logos and the cat box has one, so "we own this category" is shown rather than stated. The yellow highlight on the lone Smalls mark draws the eye exactly where the argument lives. The starburst node and connector keep the market-segmentation logic legible.
Reuse notes
A persuasive "we're the only player" template whenever your category is genuinely uncontested next to a crowded adjacent one. The crowded-box-versus-empty-box contrast only lands if the competitor side is real and dense. Watch logo licensing for competitor marks. Pairs well after a market-size slide and before a product-differentiation slide.
