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Off-white ask slide with a highlighted $12.5M raise, a target-investment card, an investment-highlights card, and three use-of-funds cards, all on yellow drop-shadows.
Summary
The ask slide: a highlighted headline states a $12.5M raise, with a "Target Investment $12.5M" card and an "Investment Highlights" card on top, and three use-of-funds cards beneath, all floating on yellow drop-shadows.
Visual description
Warm off-white background. Centered black headline at top: "In short - we're raising a $12.5M round to take the business to $XXM.", with "$12.5M round" sitting on a yellow highlighter swipe. Below, a two-column top row of white cards on yellow shadows: a left card "Target Investment $12.5M" with the figure oversized, and a right card "Investment Highlights" listing four bullets (doubled the business in 6 months on $XX CACs; increased production capacity by 10x; $XXX RLTV with XX% margins with excellent long-tail retention; long customer relationships mean room for RLTV expansion). A small connector label "Which will be used to" with a down arrow links to a bottom row of three white cards on yellow shadows: "Go from 'cat food brand' to 'cat brand'" (go beyond food, become the one-stop shop), "Own the Cat-egory across channels" (serious investment into marketing & brand & omnichannel), and "Build out the team to help us do it" (specialized talent in R&D, Engineering and Retail). Footer wordmark and page number at bottom-left.
Key takeaway
A single ask slide that states the number, justifies it with highlights, and shows the use of funds in three buckets answers every investor question in one frame. The highlighter on "$12.5M round" puts the headline figure exactly where the eye lands. The recurring white-card-on-yellow-shadow system unifies what could be a cluttered five-card layout.
Reuse notes
A strong, complete the-ask template: amount, why-now highlights, and use of funds together. The card grid scales, but five cards is near the busy limit, so keep copy terse. Public version redacts CAC, RLTV, and margin to placeholders. Reuse the highlighter on the single most important number. This is the substantive ask; a softer "interested in supporting us?" contact slide follows. Note the printed page number lags the deck order.
