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Periwinkle TAM slide framing the $30B US cat care market as three photo panels (Food, Consumables, Other Services) with dollar figures overlaid.
Summary
A TAM-expansion slide: the $30B US cat care market is shown as three photo panels inside one bordered container, segmented into Food ($11B), Litter/Toys/Treats & Other Consumables ($9.4B), and Other Services ($11.9B), making the point that food is only part of the wallet.
Visual description
Soft periwinkle background. Centered black headline at top: "We're just getting started. Food is only 35% of the cat parent's wallet." A large bordered off-white container is tabbed at its top-left with "US Cat Care $30B". Inside sit three photo panels: a ginger cat at a blush food bowl labeled "Food $11B"; a cat batting a yellow toy on a deep maroon ground labeled "Litter, Toys, Treats & Other Consumables $9.4B"; and a tabby being scratched, labeled "Other Services 11.9B". The category labels and figures are set in white over each photo. A small source line below reads "Source: Survey of cat owners in spring 2020 by The Harris Poll on behalf of TD Ameritrade". Footer wordmark and page number at bottom-left.
Key takeaway
Representing TAM segments as photographs rather than a pie chart makes an expansion opportunity tangible and on-brand; you can see the categories you would expand into. Wrapping them in one labeled container ("US Cat Care $30B") frames the total cleanly. Overlaying white figures on the images keeps the data and the imagery in one read.
Reuse notes
A reusable TAM or wallet-share template when your category breakdown has photogenic segments. The bordered container plus total label is a clear way to show "this whole space is the opportunity." Keep the source citation visible for credibility. Three to four photo panels fit a 16:9; more shrink the images too far. Pairs well after a vision slide. Note the printed page number lags the deck order.
