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Terracotta problem slide with three white press-headline cards on yellow drop-shadows over a half-visible bowl of kibble.
Summary
A problem slide: three white cards quote critical news headlines about pet food, each attributed to a press logo, floating on yellow drop-shadows above a bowl of brown kibble peeking up from the bottom edge.
Visual description
Dusty terracotta background. Top-left headline in black: 'In reality though, "premium" brands are often anything but.' Three equal white cards sit in a row across the middle, each offset by a hard lemon-yellow drop-shadow. Each card holds a quoted headline in centered black sans, a short horizontal divider rule, and a publication logo beneath: St. Louis Post-Dispatch ("Purina, Blue Buffalo settle false advertising lawsuit over ingredients."), HuffPost ("Looking For The Safest, Healthiest Pet Food? Good Luck With That."), and CNN ("Dog food brands recalled over possible euthanasia drug."). The top of a white bowl filled with round brown kibble rises into frame from the bottom center. The "SMALLS" footer and page number sit on a hairline rule at the bottom-left.
Key takeaway
Using third-party press headlines as social proof of a problem, presented as uniform quote cards so the credibility, not the design, does the talking. The recurring yellow offset shadow keeps even a press-logo slide on-brand. Letting the product photo (kibble) intrude from one edge anchors the abstract claim in the physical category.
Reuse notes
A reusable problem-framing template for any deck that can cite negative press about the incumbent or status quo. Keep the cards identical so the eye reads them as a set. Real, recognizable publication logos carry the weight; placeholder logos undercut it. Pairs naturally with a following slide that introduces your brand as the answer.
