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Introduces the RTP Notícias sub-brand lockup with rules on its negative (white-on-color) usage, shown in white and blue horizontal and stacked variants.
Summary
A three-column page detailing the RTP Notícias sub-brand lockup, pairing left-side usage-rule copy with white-on-red and colored-on-white examples of the horizontal and stacked wordmark.
Visual description
Left column on white holds the "Submarcas" heading, "RTP Notícias" subhead, and two paragraphs explaining the horizontal/vertical structural versions and the preference for the white-on-color negative lockup. The middle column is a full red panel centered with the large white "RTP notícias_" horizontal lockup above a stacked version. The right column, on white, repeats both lockups in blue "RTP" paired with red "notícias_". Bottom-left carries a small disclaimer note and the blue RTP monogram; bottom-right the page number.
Key takeaway
Pairing the negative (reversed) lockup on brand color next to its positive, two-tone counterpart on white in the same page shows both required applications at once. The lowercase descriptor with trailing underscore stays constant across both color treatments.
Reuse notes
A logo-usage reference spread for a sub-brand system: use when documenting both the reversed and print-safe versions of a wordmark side by side. Works well when the parent brand assigns a distinct color per sub-brand and needs to show contrast rules clearly.
From this deck: Sub-brand mark, RTP Notícias
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