RTP Comercial mark, positive and negative with signature

Summary

Shows the RTP Comercial mark in its positive (white on blue) and negative-on-white states, each accompanied by the brand's communication signature "Uma. Por todos."

Visual description

A three-zone page. The left white column carries the running "Versões estruturais da marca / RTP Comercial" heads and a long black paragraph explaining that white-on-color is the primary application for contrast, and that the signature is an optional complementary element. The center is a tall electric-blue panel with the white "RTP" wordmark above a small "Assinatura de comunicação" label and the white slogan "Uma. Por todos." The right repeats the lockup and slogan in blue on white. Footer right reads "Manual de normas das marcas e submarcas RTP | 6".

Key takeaway

Pairing each color treatment of the mark with the same tagline lets you demonstrate logo and verbal signature behaving together in one view. The side-by-side positive/negative panels make the contrast rule self-evident.

Reuse notes

Useful when a guideline needs to show a logo plus a strapline as a combined system, and to demonstrate both on-color and on-white. The "big paragraph left, two specimen panels right" arrangement is a reusable spec layout.