Partner lockups

Partner lockups, minimal, swiss, light

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White page showing the Ymgolli mark locked up with publisher partner logos, with clear-space rules based on the width of the O.

Summary

The partner-lockup page: the Ymgolli mark paired with several publisher logos, governed by a clear-space rule set to the width of the wordmark's "O".

Visual description

White background. Left sidebar carries the eyebrow "YMGOLLI VISUAL IDENTITY", the two-line title "Partner lockups", and three explanatory paragraphs: partner logos will often sit beside ours; clear space equals the width of the "O" from the logo; and the order (partner before or after) is decided only by the relationship agreed, both equally permissible. The right area is a grid of six lockups pairing the "YMGOLLI. GO ALL IN." mark (with chevron shadow) and a thin vertical divider with partner marks: Penguin (orange oval) on the left and right of the top row, then Booksellers Association, Pan Macmillan, HarperCollins and Simon & Schuster. Faint pink "O" shapes mark the clear-space gap. "HOME" nav bottom-left, page "12" bottom-right.

Key takeaway

Defining clear space as the width of a specific letterform from the logo (the "O") is a memorable, scalable measure. Showing the mark both preceding and succeeding partners on one page settles ordering questions immediately.

Reuse notes

Reuse for any brand that frequently co-locks with partners or sponsors. The letterform-based clear-space unit travels with the logo at any size, which is more robust than a fixed pixel gap.

From this deck: Partner lockups

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