Planet Bad Moves, archery illustration

Summary

A self-critical "Bad Moves" spread on a lime-green field, using a red hand-drawn archer whose arrow misses the target as a metaphor for missed goals, set against an oversized serif headline.

Visual description

Full-bleed lime-green background. The left half is a loose, red-outlined illustration of a hand drawing a bow, the arrow loosed toward a scatter of mauve cloud shapes, splitting into a missed shot. Top right sits a small label "Planet" above an oversized two-line serif headline "Bad Moves", with a short sans-serif sub-line: "Here's what we've done wrong in the last year but that taught us a good lesson:". Below, two sans-serif body columns headed "Setting an unrealistic carbon goal" and "What now?", the second an arrow-bulleted list about revised reduction targets. The page number 20 sits centered at the bottom.

Key takeaway

Owning your mistakes with a literal visual metaphor (an arrow missing the mark) rendered in a loose, friendly illustration, which softens an admission of failure. The contrast of a casual red line drawing over a saturated lime field gives the page energy without feeling slick.

Reuse notes

Strong for "what we got wrong" or lessons-learned sections in reports, where candor builds trust. The big-serif-headline-over-illustration layout recurs through this deck. Depends on bespoke illustration; the metaphor works only if the drawing reads clearly at a glance.