Preview image. Unlock full-res
Green text spread with a serif "Combined Approach" headline left and a single longer paragraph right on how Combo blends design thinking, branding, research, and innovation.
Summary
The methodology page: a "Combined Approach" serif headline on the left, one substantial paragraph on the right about how the practices inform each other.
Visual description
Full-bleed sage-green, near-black type. The headline "Combined Approach" sits top-left in the light humanist serif across two lines. The right page holds a single, fairly long body paragraph in the text serif, ragged right, explaining that Combo combines design thinking with branding, research with cultural context, and innovation, and that strategies should be research-driven and then fuel a culture-forward style of design. Section letter "C" bottom-left, page numbers "32" and "33", circled-© bottom-right.
Key takeaway
Returning to the plain headline-left, body-right template right after an illustrated slide to let a dense methodology paragraph read cleanly. The alternation between illustrated splits and pure text spreads paces the chapter so neither dominates.
Reuse notes
The default page to fall back to whenever copy needs to lead and no illustration is warranted. Its plainness is a feature next to the more decorated slides around it. Good reference for explaining a methodology in one tight paragraph rather than a diagram.
From this deck: Combined Approach
View deck
