Do not list spread

Sage-green spread with a giant serif "Do not" reversed out of black blocks on the left and a dash-bulleted list of discouraged behaviours on the right.

Styleeditorial, minimal, swiss

Colorwarm, muted, high-contrast

Typeserif, oversized, display

Moodprofessional, bold, technical

Elementsquote

Tagsbook-spread, two-page, dont-list, giant-word, reversed-type, black-block, dash-bullets, behaviours, section-letter-e, page-number, copyright-mark

Palette

#4A6149

#1A1A1A

#F5F2A0

Summary

The "don't" half of the dos-and-don'ts pair: a giant serif "Do not" reversed out of two black blocks on the left page of a sage-green spread, with a dash-bulleted list of discouraged behaviours on the right.

Visual description

One flat sage-green spread. Left page: the words "Do not" set very large in a humanist serif across two lines, knocked out in pale yellow against two solid black rectangular blocks, top-left, the rest empty green. Right page: an em-dash bulleted list in the same serif at body size of things not to do ("Use language to demean. Also, we don't ever yell at each other.", "Tear down people's ideas.", "Plow ahead on a project if someone needs to talk.", and more). Footer: section letter "E" bottom-left, page numbers 58 and 59, copyright glyph bottom-right.

Key takeaway

The inversion: where the "Do" page highlighted its word in yellow, the "Do not" page reverses the word out of black, so the two facing-spread pages read as a clear positive/negative pair before you read a word. Same grid, opposite color logic.

Reuse notes

Built to pair with the "Do" page (slide 28); show them together. The black-block reversal is a strong, slightly stern treatment, well suited to prohibitions or warnings. Reuse the highlight-vs-reverse contrast for any do/don't or before/after. Keep the list lengths and layout matched to the partner page.