Tramways Coffee Brand Guidelines 2022
A 31-slide coffee-brand guideline deck built on sky-blue and yellow section dividers, light-grey content pages, rounded geometric type, and whimsical black-line illustrations.
31 slides · Guideline
View deck overview
Tramways Coffee brand guidelines cover
Pause to brew, brew to pause statement
Contents five-part structure
Section 01 Planting Introduction divider
What is Tramways Coffee body copy
Brewing love and coffee brand story
Vision and mission statement
Brand archetype The Explorer
Section 02 Processing Logo divider
Logo wordmark rationale
Types of logos wordmark and symbol
Logo clear space construction
Successful logo usage examples
Unsuccessful logo usage examples
Tagline sunburst stickers
Section 03 Milling Colours and Typography divider
Brand colour palette
Colour pairing rules
Typefaces All Round Gothic and Basic Gothic Pro
Applications logotype on packs
Applications sticker typography
Section 04 Roasting Brand Elements divider
Illustration style and checklist
Informational stickers across flavours
Informational sticker breakdown
Flavour icons set
Brewing method stickers
Section 05 Brewing Applications divider
Packaging adapts across formats
Stationery founder business cards
Closing URL and credit