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Light-grey page showing how the pack design scales across 100g and 1kg B2B formats, with small retail packs at left and large white-lower B2B packs at right.
Summary
An applications page showing the packaging system scaling proportionally across 100g retail and 1kg B2B pack formats.
Visual description
Light-grey (#F5F4F2) ground, vertical edge label. Top-left, a bold "PACKAGING ADAPTS" heading and a short paragraph noting 150g/250g/1kg versions scaled proportionately. The slide compares two groups: at left, two smaller upright retail packs (yellow "DRIVING NOWHERE" with a green name bar, blue "FUZZY BRAIN" with a pink name bar), captioned "Adapts for 100 gm B2B packs"; at right, two larger upright B2B packs in yellow and blue whose lower halves carry blank "We present: / Roasted with care for:" fields and a "1 kg" tag, captioned "Adapts for 1 kg B2B packs". The wordmark, illustration and color blocking carry across all four at different scales.
Key takeaway
Showing the same identity holding together across formats and use cases (retail versus B2B) by comparing real mockups side by side. The B2B variant adds blank fillable fields below while keeping the top design intact, a clean way to flex one system for two channels.
Reuse notes
Reusable for demonstrating a packaging system across multiple sizes or sales channels. The retail-vs-B2B split with added writeable fields is a practical pattern for brands selling both ways. Needs accurate format mockups to be convincing.
