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Light-grey page defining the illustration approach with a four-point checklist at left and large whimsical bird-and-figure line illustrations color-blocked in yellow and blue at right.
Summary
The illustration page: a four-point style checklist beside large examples of the whimsical line-art creatures.
Visual description
Light-grey (#F5F4F2) ground, vertical edge label. Top-left, a bold "ILLUSTRATIONS" heading and a short paragraph, followed by a bold "Illustration checklist:" with four numbered rules: "1. Whimsical creatures", "2. Smoke and coffee to be central", "3. Thin black and white line art", "4. Color blocking with color of pack". The right two-thirds shows three large thin-line illustrations: bird-headed humanoid figures with long necks, holding cups, with curling smoke shapes, color-blocked in yellow and in blue, plus small scattered bubble/bean shapes.
Key takeaway
Codifying an illustration style as a short numbered checklist (subject, motif, technique, color rule) instead of vague adjectives, so any illustrator can stay on-brand. Showing big example art next to the checklist proves each rule.
Reuse notes
A strong reference for any brand that wants a repeatable custom-illustration style documented. The "checklist + large examples" layout is directly reusable. The whimsical bird-figure-and-smoke motif is specific to this brand; reuse the documentation method, not the creatures.
