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Light-grey page showing two upright pack mockups (blue and yellow) demonstrating colours and the All Round Gothic logotype combined with illustration.
Summary
An applications page showing colours and the logotype combined with illustration on two upright pack mockups.
Visual description
Light-grey (#F5F4F2) ground, vertical edge label. Top-left, a bold "APPLICATIONS" heading and two short paragraphs about combining colours and typeface and the bold-kerned logotype wrapping with the illustrations. The right two-thirds shows two upright poster-format pack mockups, blue on the left, yellow on the right, each with "The world can wait!" up top, the black "TRAMWAYS COFFEE" wordmark, a whimsical black-line illustration wrapping through the letters, an orange sunburst sticker, and a "250g" tag. A centered caption reads "All Round Gothic for Logotype".
Key takeaway
Demonstrating the type-plus-color-plus-illustration system together on finished pack mockups, with a caption pointing to the specific typeface in play. It shows the rules from prior pages resolved into a real artifact.
Reuse notes
Reusable applications page tying type and color specs to actual packaging. The caption-naming-the-face device links spec pages to mockups. Needs strong illustration and a real pack format to be convincing; pairs with the type and color pages before it.
