Brand colour palette

Brand colour palette, minimal, swiss, light

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Light-grey palette page with three large primary swatches (yellow, blue, black plus white) over a six-swatch flavour row, each with HEX, RGB, CMYK and Pantone values.

Elementscard
Palette
#FED925
#3CB4E5
#000000
#F5F4F2
#6DBF54
#F27C9E
#CCA1DD

Summary

The color page: three large primary swatches over a six-swatch flavour row, each labeled with full color values.

Visual description

Light-grey (#F5F4F2) ground, vertical edge label. Top-left, a bold two-line "BRAND COLOUR PALETTE" heading and two short paragraphs. The right side splits into two labeled groups on thin rules. "Brand Colours": three large rounded swatches, yellow (HEX FED925 / PANTONE 115 C), blue (HEX 3CB4E5 / PANTONE 298 C), and a black/white pair, each with HEX, RGB and CMYK printed inside or beside. "Flavours": a 3x2 grid of smaller rounded swatches (green, cyan, purple, pink, yellow, orange) each with HEX, RGB, CMYK. Rounded-corner swatches throughout.

Key takeaway

Splitting the palette into a "brand colours" tier (large swatches, Pantone included) and a "flavours" tier (smaller swatches) so hierarchy is obvious at a glance. Printing full HEX/RGB/CMYK on each swatch keeps it production-ready. The rounded swatch corners echo the rounded type.

Reuse notes

A reusable, production-grade color page. The two-tier structure suits brands with a small core palette plus a larger functional/secondary set. Include Pantone only where it matters (packaging). Keep swatch corner radius consistent with the brand's shape language.

From this deck: Brand colour palette

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