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Secondary-palette page of six brighter chevron swatches (corals, teals, yellow, dark gray) with full CMYK/RGB/HEX/Pantone specs.
Summary
The "Secondary Colours" page: six brighter accent colours, two corals, two teals, a yellow and a dark gray, each a chevron swatch with full CMYK/RGB/HEX/Pantone values, for editorial and campaign use.
Visual description
A white page. Left column: a bold heading "Secondary Colours" and copy noting these are for secondary design like editorials, banners and material that does not require full focus on MITA or wants an extra pop of colour. A 2x3 arrangement of rounded chevron swatches with specs: coral #FF8674 (Pantone 170C), red-orange #FF5C39 (Pantone 171C), light teal #67D2DF (Pantone 3105C), strong teal #00AEC7 (Pantone 3125C), yellow #FFC845 (Pantone 1225C), and a dark gray (Pantone Cool Gray 11C). Footer: "25 MITA Brand Book".
Key takeaway
A separate, livelier secondary palette gives the otherwise austere brand room to breathe in campaign and editorial work while keeping the formal primaries intact. Same chevron-swatch styling ties the secondary set visually to the primary page.
Reuse notes
Use when a restrained core palette needs warmth or variety for non-core material. The clear "for secondary design / extra pop" framing prevents these from leaking into primary brand assets. One swatch's printed hex (#003B5C) appears to be an artwork typo against its Cool Gray 11C label; treat the Pantone name as authoritative.
