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Cream slide on qualitative measurement with body left and three sage-green cards (ear, ranking graphic, shapes) on the right.
Summary
A Ways of doing slide on qualitative impact data: a "How might we measure beyond numbers?" headline with a body column left and three sage-green icon-tile cards right.
Visual description
Warm cream (#F2F0EB) full bleed, persistent nav (Ways of doing active), "BEYOND TRENDS" top-right. A large black two-line question headline tops the slide. The lower band splits at a vertical hairline: a lead paragraph plus two body paragraphs (with underlined references) on the left, and a vertical stack of three sage-green (#A8C8A0) square icon-tiles on the right, each with a dark green line icon (an ear with a path, a graph-in-frame ranking mark, scattered geometric shapes) beside a bold label and sub-copy: "Listening is key", "Qualitative ranking", "Borrowing definitions".
Key takeaway
The green tile variant reused for a qualitative-data subsection, with an ear icon turning an abstract idea ("listening") into a concrete glyph. The card system again carries soft, hard-to-illustrate concepts through simple iconography.
Reuse notes
Reuse for a finding about soft or qualitative methods. Pick icons that make an abstract point legible (an ear for listening). Green tiles tie it to the other impact-measurement slides in the deck.
